I worked as a UX/UI Designer to revamp the program journey of a clinical care app in collaboration with various stakeholders, including clinicians, developers, and technical support team members. The app is designed to assist patients with cognitive challenges, ensuring an evidence-based and user-friendly experience.
Clinical Care iPad Application
Outputs
User flows and User Stories
Low-fi and High-fi Wireframes with proposed strategy
Clickable Prototypes
Mascot Design, Animation, Microcopy Implementation Strategy
Usable and Functional Design Application
Outcomes
A new program strategy for improved user experience
A usable and accessible user interface design for the elderly population
Implementation of user’s qualitative feedback
Enhanced brand positioning with the Mascot Implementation design
Background
As the UX Researcher and Designer, I worked on the design of a patient-centric app that offered a holistic program featuring several tailored therapies, such as educational modules, wellness videos, cognitive games, and reminiscence therapy.
I was assigned a project by a senior leader in clinical strategy to reimagine and redesign the app's program journey, making it more user-friendly and engaging for older patients.
Acting as both the UI and UX Designer, I led the redesign process to optimize the visual elements and overall user experience, which resulted in the successful launch of a new version of the app. 🌟📱
Sneak Peak into the Design Strategy Process
In a cross-functional endeavor, I joined hands with the Clinical Team to define both the content and the user journey for the program experience.
Our collective aim was to create a pathway that is intuitive, enriching, and clinically effective for the demographic.
We also proposed the implementation of a Mascot that would guide the patient population in the program journey on the platform and create an emotional personal connection.
Mascot Strategy
The objective of the mascot design was to strengthen brand identity and enhance product engagement across the platform.
The mascot is a virtual care companion, created to guide users throughout their journey on the platform with kindness and encouragement.
Mascot is designed to assist users in various ways, including onboarding support, guiding them through program activities, providing educational insights, offering gentle reminders, and helping with interface navigation.
This character goes beyond being just visually appealing – it is carefully crafted to improve the user experience by offering personalized assistance at key moments in the journey.
Additionally, the mascot’s design is intentionally gender-neutral, ensuring a welcoming interaction for all users.
By integrating this innovative feature, the platform benefits from improved user engagement and a more personalized, supportive experience for its users.
Pia Bannerjee
SVP, Clinical Strategy and Operations
“I have had the privilege of working with Ruchika, and I can confidently say that she is an outstanding and highly capable professional. Ruchika possesses an impressive combination of motivation and talent in user experience and product development. Her ability to translate complex healthcare concepts into a user-friendly and engaging experience, complete with meticulous documentation and seamless flow, has been instrumental in the product's success.
What truly sets Ruchika apart is her skillful handling of challenging conversations, especially when aligning stakeholders. Her exceptional communication fosters a collaborative environment across teams, which has been critical in propelling the product forward.
Ruchika is not just a quick learner; she's a fearless embracer of new challenges. Her proactive approach and eagerness for learning have been pivotal to her adaptability in the face of evolving product requirements and industry trends. What is even more admirable is Ruchika's proactive pursuit of professional development opportunities, as evidenced by her recent achievement of several industry-recognized certificates.
Ruchika's dedication, proficiency, and forward-thinking mindset have been immensely valuable. Any company would be incredibly fortunate to have her as part of their team.”
